Why We Exist

To make the world a better place through coaching.

Our Educational Philosophy

The faculty at the Certified Coaches Federation believe that the primary criteria for anyone to be qualified to be a Life Coach isn't a course as much as it is the lessons they've learned from life, including lessons from victories and losses, frustrations and all the events that have given them the ability to offer perspective. Our students tend to be more experienced, confident and know that a good Life Coach Training Program need not be too time-consuming or complicated.

One of the reasons over 15,000 coaches have chosen the Certified Coaches Federation’s programs is because they’ve realized that effective coaching tools and language can be free from unnecessary jargon. Our Certified Coaches may already have a Masters Degree, a Ph.D., or years of experience in a specific field. What they don't want to do is waste time! Our Certified Life Coaching Training Programs and our in-house Executive Coaching Training Programs have been endorsed by thousands of companies, associations, authors and self-improvement experts. Our Life Coach Certification Programs have received the highest recommendations worldwide. Find out for yourself why the Certified Coaches Federation is known as one of the best Life Coach Certification Training organizations in the world!

Our Coaching Philosophy

Certified Coaches Federation teaches and supports a form of coaching that honors the client as the expert in their own life and work. We believe that every client is creative, resourceful, and whole. Using this as a foundation for our coaching process, we believe it is the coach's responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery and self-empowerment
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

Our Core Values

The Certified Coaches Federation is committed to upholding the core values of accountability, courage, integrity, growth and community. These values guide our vision for creating a healthier and prosperous world in which everyone can achieve their full potential.

CCF 2.0 Core ValuesAccountability

We are accountable to ourselves for our actions, responsible for setting and meeting our goals, and committed to making an impact on the world around us.


We embrace risk to experience life to the fullest. Courage is the bravery to do what you know needs to be done, even when it's hard. It takes strength of character and an unwavering commitment to push through difficult times in pursuit of our goals.


We will always act with integrity and demonstrate our core values through our words and actions, leading by actions, leading by example to inspire those around us.


We strive to grow constantly, both mentally, physically and spiritually. We set out each day with the goal of becoming a better version of ourselves than we were before. With deducation and effort, our potential is limitless.


Community is about coming together to share experiences and support each other. It's about finding a place where we can be our true selves without judgement. A place that fosters growth, acceptance, and belonging. When we come together as a community, we are empowered to make a positive difference in the world.