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Effective Use of Scriptwriting in Your Coaching Practice
Scriptwriting is a valuable tool that, as a coach, you can use to help your clients condition the way they think, feel and act. When clients are able to think, feel and act in a certain way, they are then able to do the things they need to do to achieve their desired results and goals. The more accountability that your clients have to their goals, the more results you’ll have in your coaching sessions. You’ll have more success as a coach because you see your clients becoming successful.
Let me be clear: it is not essential that you incorporate the script in your coaching practice. When you’re able to see how this tool works in such powerful and effective ways, you’ll want to at least consider it for your practice. Every now and then I encounter a new coach who just isn’t able to get his or her head around the script. It may be the subconscious aspect of it, or their relationship and preconception to the terms ‘trance-like’ and ‘hypnotic’ in reference to the script. In reality, we’re all in a trance of some kind or another periodically throughout the day. The door to the subconscious mind is open the widest, when we’re in certain states of mind. The script is one way to move your clients into those states of mind, which enable them to do what they need to do.
In the Certified Coaches Federation Coach Practitioner class, I like to compare the script with the relationship of software to the hard drive in a computer. This is a timely example, as most people have access to a computer and understand the concept of software. Computer software is loaded onto our hard drive and the hard drive acts in a consistent way with the software that we’ve downloaded. Our personal “software” is our ongoing conversation we’re having with ourselves as it relates to our capabilities, our expectations, our routines and our beliefs. All of these things combined, downloaded into our “hard drive,” determine what kind of life we’re going to have. Our hard drive is obviously not a computer, it’s our subconscious mind and it is operating in a consistent manner with the information that has been download via our ongoing thoughts, beliefs, habits and expectations.
Here is the really interesting thing about the subconscious mind: it has more to do with your perception of reality than it has to do with reality itself. Understanding that powerful paradigm as it relates to conditioning the subconscious mind is the first step to really being a successful coach, changing the way you think regarding your own goals and, of course, teaching your clients to do the same. And that’s where the script comes in.
In the CCF Coach Practitioner training course, we introduce our students to wonder words. A few examples of wonder words are: easily, naturally, unlimited, realizing, etc. These powerful words result in a desired goal being perceived as actually smaller than it is. As a result, wonder words create increased momentum towards successfully doing whatever tasks and steps need to be taken to reach the specific goal that you and your client are working toward. Wonder words, incorporated into the coaching script, create more momentum towards your clients’ success by causing the client to perceive that the goals are smaller and easier to accomplish.
So, how do you write powerful scripts? Besides using wonder words, another powerful tool to incorporate in your script is the use of presuppositions. There are two types of presuppositions particularly useful for scripts. The first type is the time presupposition. Time presuppositions strengthen your script because they tie the goal in mind - and the steps that are required to achieve that goal – to the present. A time presupposition is a word like now. For example, “Because you’re now exercising three times a week, you realize how great it is to have more energy which means you’re more productive at work now that you’re working out three times a week.”
This example also includes the other useful type of presupposition: the awareness presupposition. Awareness presuppositions include words like aware, realize, and notice. These words are used in a script when you want to sell your client on the benefits of them doing what needs to be done (actions, steps, tasks, etc.) to get their desired result. Awareness presuppositions tie the necessity of taking action and steps with an emotion that they’re going to feel and/or a result that they’re going to experience. For example, “You now realize how wonderful it feels to eat healthy foods in the morning before you go to work. You experience more energy and are more productive because you’re now eating the foods that give you energy and you’re aware how great it feels.” Aware, realize, and notice are wonderful words to make your script more powerful. When you’re combining a time presupposition like now with an awareness presupposition like notice or realize, it’s like a double-whammy as it relates to the client conditioning their own subconscious mind, as it seems more real.
When you’re doing additional research on script-writing, be very careful when looking online. There is a lot of information on script writing on the internet. Much of it is good, but unfortunately, most of it is not. If you’re going to incorporate what you’ve found online into your client scripts, just be sure that it’s coming from a good, credible source.
Another way to become a more effective scriptwriter is to work with one of the CCF coaches, especially the people who are doing this for a living, because they’re writing scripts all of the time. It’s not necessary to hire one of our coaches all the time, or for a year or two. Just working with one of our coaches for a three-month period can make a real difference in having the resources available and, more importantly, having a review of what needs to be done to influence your clients to condition their subconscious mind and help them get the results they want.
The bottom line is that your coaching practice will succeed when you become accountable to your clients, your clients become accountable to their goals and when you both are accountable to the coaching process we teach in the CCF training courses.
The script is a tool to help you get results. More importantly, it’s a tool to help your clients get from where they are to where they want to go. There are two locations in most of your clients’ lives right now: one is where they are and the other is where they want to go. As their coach, you are a bridge to take them from where they are to where they want to be5. When you realize that the script is a tool to build that foundation of the bridge via the condition of their subconscious mind , you’ll notice how powerful this tool is – and that’s what effective coaching is all about. |
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By Derrick Sweet
Chairman and CEO, Healthy Wealthy and Wise Corporation Certified Coaches Federation |
