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Cooking and selling have many things in common. You are always working with a variety of ingredients to create the desired end result. You turn the heat up or down. You let things simmer to achieve perfection. This Sales Martha also believes in stirring the pot!

 

We've all had the experience of cooking something in the kitchen and also reading a book or watching TV at the same time. You become completely engrossed in what you're doing and then SNIFF.SNIFF.the smell of charred food fills the air. In sales you can burn things up as well. It all starts with complacency.

Don't let an unwatched sales pot burn your bottom line.

Complacency is defined by Mr. Webster as: A feeling of contentment or self-satisfaction, esp. when coupled with an unawareness of danger or trouble. Yikes - something is definitely burning here!

Complacency happens to all of us if we allow it. For a salesperson or entrepreneur it is especially dangerous. When sales are going great, you have a large client that is investing heavily with you, or a project deadline seems far away it is easy to slack off and think the workload can wait. Then, seemingly out of nowhere, the large client goes bankrupt or switches to another supplier, your project is due next week and you haven't sold a dime in a month. Did it happen by accident? Absolutely not. The burner was left on too long without any attention from you.

Stir the sales pot before things start to boil over.

When sales are doing well is not the time to sit back and relax. It is the perfect time to use the positive energy and confidence you feel and apply it in new directions. Research, read books that propel you forward with ideas and attitude, call on new accounts and speak to your current accounts on how you can improve service for them.

By stirring the sales pot you are showing care and attention to yourself as well as your customers. You are anticipating needs and planning for future business. It doesn't take much work and the rewards are great. Take it from the Sales Martha - it's a good thing!

 

Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report "The 5 Biggest Sales Mistakes Women Make" at www.salesdivas.com

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An ounce of action

Is worth a ton of theory.

~ Ralph Waldo Emerson

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