In 2004 when we first started investigating the “business” of coaching, we were intrigued to see how much potential coaching had, yet how few solutions were being taught in the typical coaching programs we reviewed.  Coaching is a business and your time is the commodity you sell.  This commodity should be presented in the form of some kind of solution that your potential client is seeking.  And before the coaching process begins your potential client must first see you as an “expert” or “authority” on the topic that potentially could help them solve their problem, or achieve their goal.  In our 2 day course we walk all new CCF Coaches through this process.